How much do contractor postcards cost, and how many jobs pay for them?

Want it done for you? LeadHunter USA Postcards designs the card for your trade, lets you pick the neighborhoods on the USPS map, and prints and mails it: 1,000 postcards cost $670.76 with standard printing, postage included.

Type the number of homes on the routes you want to mail, your printer’s price per card, and what one job leaves you after materials and labor.

Sources: USPS Notice 123; USPS, Every Door Direct Mail, read 27 October 2026

Postage only, at the prices in effect through 17 January 2027. Add your printer’s price per card.

EDDM Retail takes up to 5,000 pieces per day per ZIP Code. Above that, or across several ZIP Codes in one mailing, commercial EDDM is the route. Commercial prices are before USPS discounts; a printer or mail house usually prepares and enters it.

Sources: USPS Notice 123, pages 5 and 18; DMM 143.2.5, read 27 October 2026

There is no published response rate for Every Door Direct Mail, from USPS or from the ANA, the association that publishes the best-known direct-mail response report. Here is what the sources we could open actually say, with the year and what was measured:

• ANA, 2021 report (press release, January 2022): “The mail format that produced the best ROI to ‘house’ lists was postcards (92 percent).” A house list is your own past customers, so this says postcards work well to people who already know you.
• USPS Household Diary Study, fiscal 2013: “55 percent of households usually read their advertising mail, while an additional 21 percent scan their mail,” and households “intend to respond to about one in ten pieces of advertising mail.” Intent, as reported by the household; not orders.
• Canada Post, “A Bias for Action”, 2015: in a test with 270 people, “recall was 70% higher if they were exposed to a direct mail piece (75%) rather than a digital ad (44%).” A study paid for by a postal service, in Canada.

Sources: ANA press release, 24 January 2022; USPS Household Diary Study FY2013; Canada Post, A Bias for Action (2015), read 27 October 2026

A mailing you can’t measure is one you can’t repeat on purpose. Three ways to tell:

• A QR code that goes to its own page, so every visit from that page came from the card.
• A phone number used only on the card, so every call to it came from the mailing.
• Ask, and write it down: “How did you hear about us?” on every new call, kept with the customer.

The rules for the card itself, from sizes to the mail panel, are in EDDM postcards for contractors, and what to write on it is in what to put on a contractor postcard.